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SandersStudio AI Teams & Performance Marketing

Lower costs. Accelerate growth.

Real work.Less payroll.

We build AI employees that process orders, handle the paperwork, follow up every lead and keep your systems up to date. So your business can grow revenue without growing headcount at the same pace.

Book a Discovery Call See AI employees in action
  • 01 Works inside your existing email, CRM and ERP
  • 02 Humans approve what matters
  • 03 Built, launched and managed by us

01 AI Operations Center

Watch an AI team
work a morning shift.

Four AI employees, four real back-office jobs: an invoice posted, an order entered, a lead booked, a team coordinated. Pick an agent and follow every step. When a decision needs a human, the workflow stops and waits for you.

Operations CenterDemonstration · synthetic data

AI team · 4 agents

Select an agent to watch its workflow. Approvals wait for you.

ADM-01 · Administrative Employee

Vendor invoice → scheduled bill

Trigger New email in the AP inbox

Cascade Freight Lines08:14

Invoice INV-20418 — October linehaul, Dallas → Tulsa

Hi team,

Please find attached our invoice for October linehaul services under PO-55102. Payment terms per agreement.

Thanks — Cascade Freight Billing

INV-20418.pdf

Extracted

Waiting for data…

Workflow0/9

  1. TriggerOutlook

    Email received

  2. ReadPDF

    Attachment read

  3. ExtractPDF

    Invoice data extracted

  4. VerifyERP

    Matched to purchase order

  5. VerifyAccounting

    Amount and vendor verified

  6. ApprovalHuman

    Approval required

  7. ActionAccounting

    Bill created

  8. MessageOutlook

    Vendor confirmation sent

  9. CompleteOutlook

    Task closed

Scripted demonstration with synthetic companies and data. Not a live system and not client results.

02 The problem

Your payroll is paying for copy-paste.

In most growing companies, skilled people spend hours a day moving information between inboxes, spreadsheets and systems. The work has to get done. It no longer has to be done by people.

  • Headcount follows volume. Every new customer adds admin. Every new hire adds overhead.
  • Speed drops when it's busy. Leads wait, orders queue, customers chase you for answers.
  • Errors hide in re-keyed data. Typos in orders and invoices cost money weeks later.
Weekly labor receiptWk 46

Example: a 60-person distributor

  1. Re-keying emailed orders into the ERP18 h
  2. Answering “where is my order?”14 h
  3. Matching invoices to POs and receipts12 h
  4. Scheduling and rescheduling appointments11 h
  5. Calling back web leads (when someone has time)10 h
  6. Chasing missing paperwork and signatures9 h
  7. Updating the CRM after calls and emails8 h
Repetitive work / week82 h
≈ 2.0 full-time peoplePaid every week
Illustrative example — not client data. Your audit uses your numbers.

03 What an AI employee is

Not a chatbot. Not a Zap.
A colleague with a job description.

An AI employee is given a role, access to the systems that role needs, rules for what it may decide on its own, and a person to escalate to. Then it works through the queue — around the clock, at the same quality on the thousandth task as on the first.

ChatbotRule-based automationAI employee by SandersStudio
What it doesAnswers questionsRuns fixed if-this-then-that rulesDoes the job: reads, decides, acts
Messy, real-world input No NoEmails, PDFs, scans, free text
Works in your systems NoOnly where a rule was builtCRM, ERP, inbox, calendar, accounting
Handles exceptions NoBreaks, silentlyFlags, escalates, waits for approval
Owns an outcome No NoOrder entered. Lead booked. Bill posted.

04 The team

Five roles. One workforce that never clocks out.

Personnel file · ADM-01

Shift: 24/7 · Reports to: your team

Administrative Employee

Clears the inbox, the paperwork and the data entry — every day, without a backlog.

  1. 01Email arrives
  2. 02Document read
  3. 03Data extracted
  4. 04Checked against ERP
  5. 05Posted
  6. 06Sender confirmed
Handles
  • Vendor invoices and three-way matching
  • Delivery notes and proof of delivery
  • Document filing and naming
  • Data entry into ERP and accounting
Works in
Outlook / Gmail · SharePoint / Drive · ERP · Accounting
Escalates
Amounts that don't match the PO · Unknown vendors or new bank details · Anything outside its approval limits

The repetitive share of AP clerk, office manager and back-office admin work.

Full role profile

05 The business case

What is repetitive work costing you?

A quick, honest estimate. Move the sliders to match your team. We’ll replace these assumptions with your real numbers during the operations audit.

12

Office, order desk, AP/AR, scheduling, customer service, inside sales.

$65k

Salary plus taxes, benefits, equipment and overhead.

40%

Data entry, copying between systems, routine replies, follow-ups.

Labor cost tied up in repetitive work

$312k/ year

9,024 hours a year

Capacity an AI team could take on

$156k – $218k/ year

≈ 2.4 – 3.4 full-time equivalents

Estimate for planning only, assuming an AI team takes on 50–70% of the repetitive work. Freed capacity can become payroll reduction, hiring you no longer need, or more volume with the same team. Which one is your call, and we model it with you.

Get your real numbers

Two services: AI Teams and Performance Marketing

06 Service one

Lower costs.

AI Teams

We map your operations, pick the processes worth automating, then build, integrate and manage AI employees that take them over. Your team keeps the judgment calls. The repetitive work goes away.

  • Operations audit & business case
  • AI employees built around your processes
  • Integration with your existing systems
  • Monitoring, approvals and monthly management
Build Your AI Team

07 Service two

Accelerate growth.

Performance Marketing

Meta and Google campaigns built to produce customers, not cheap clicks. Strategy, creative, landing pages, tracking and weekly optimization, measured on booked appointments and sales.

  • Meta Ads & Google Ads management
  • Ad creative and landing pages
  • Conversion tracking to the sale
  • Optimization on lead quality, not volume
Explore Performance Marketing

08 Better together

Ads bring the lead. The AI employee converts it. Sales data makes the next campaign better.

  1. 01AdMeta & Google campaigns reach the right buyers
  2. 02LeadA prospect fills in your form
  3. 03ContactAI replies within seconds, day or night
  4. 04QualifyFit, budget and timing confirmed
  5. 05BookedAppointment in your sales calendar
  6. 06SaleOutcome recorded in the CRM

Closed deals feed back into ad targeting, so you optimize on revenue, not form fills.

09 Integrations

Works inside the software you already pay for.

No new platform for your team to learn. AI employees log in to the same inboxes, CRMs and ERPs your people use, through APIs where they exist and secure workarounds where they don’t. Every action is logged.

Examples of systems we can connect to. Not partnerships or endorsements. Trademarks belong to their owners. Final scope depends on your setup and API access.

01Email & documentsMicrosoft 365 / OutlookGmail / Google WorkspaceSharePointGoogle DrivePDF & scanned documents
02CRMHubSpotSalesforcePipedriveMicrosoft Dynamics 365Zoho CRM
03ERP & accountingNetSuiteSAP Business OneOdooQuickBooksXeroExact Online
04Field service & operationsServiceTitanJobberHousecall ProFleet & TMS tools
05Calendar & messagingGoogle CalendarOutlook CalendarSMSWhatsApp BusinessSlackMicrosoft Teams
06Support & commerceZendeskFreshdeskShopifyCustom databases & APIs

10 How it works

From audit to autopilot. With a human in the loop the whole way.

  1. 011–2 weeks

    Operations audit

    We sit with your team, map where the hours go, and rank every process by value and feasibility.

    → Automation map + business case

  2. 023–8 weeks

    Build & integrate

    We build the AI employees around your rules and connect them to your systems in a test environment.

    → Working AI employees, tested on your data

  3. 032–4 weeks

    Supervised launch

    The AI team works live while your people review its output. Approval limits loosen as accuracy is proven.

    → Go-live with human review

  4. 04Monthly

    Managed operation

    We monitor, maintain and improve the team, add new workflows, and report on what it handled.

    → Monthly report + ongoing improvements

Typical timelines. Your scope sets the actual plan.

11 Proof

Proof,
not promises.

You won’t find invented case studies or borrowed logos here. Everything on this site that shows an AI employee at work is a labeled demonstration on synthetic data. On a discovery call, we can walk through one using a workflow from your own business.

All demonstrations
  1. 01AI Operations CenterInteractive demo
  2. 02Lead conversation & bookingInteractive demo
  3. 03Vendor invoice to scheduled billWorkflow simulation
  4. 04Emailed PO to ERP sales orderWorkflow simulation
  5. 05Repetitive-work cost estimatorPlanning tool

12 Questions

Straight answers.

Something else on your mind? info@sandersstudio.nl

Book a Discovery Call
Is an AI employee just a chatbot?
No. A chatbot answers questions. An AI employee does work: it reads emails and documents, makes decisions within rules you set, and takes action in your systems: entering orders, posting bills, booking appointments, updating records. It escalates anything outside its authority to a person.
Will this actually reduce payroll?
It can. When an AI team takes over most of a role's repetitive work, some companies reduce headcount, most stop hiring for growth, and others redeploy people to higher-value work. We show you the numbers for each option. The decision stays with you.
What does an implementation cost?
Every AI Team is scoped after an operations audit and quoted as a fixed implementation project plus a monthly management fee. We don't publish prices because scope varies too much between companies. On the discovery call we'll tell you honestly whether the business case is there.
Which systems can you connect to?
Most business software with an API: CRMs like HubSpot or Salesforce, ERPs and accounting tools like NetSuite, SAP Business One or QuickBooks, Microsoft 365 and Google Workspace, calendars, helpdesks and messaging. Where no API exists, we look at secure alternatives. We confirm feasibility for your exact stack before you commit.
How do you keep humans in control?
You define what each AI employee may do on its own and where it needs approval: amounts, discounts, new vendors, unhappy customers. Everything it does is logged. Launch starts supervised, and autonomy grows only as accuracy is proven.
What about data security and privacy?
AI employees get the minimum access their role needs, through accounts you control and can revoke. We document data flows, use providers with appropriate data-processing terms, and agree on retention up front. Specific requirements (SOC 2 vendors, data residency, on-prem constraints) are part of the audit.
How long until it's running?
A focused first workflow typically goes live in 6–10 weeks, including the audit and a supervised launch. Larger teams are rolled out in phases so you see results early.
Do I need both AI Teams and Performance Marketing?
No. Each works on its own. They're stronger together when lead volume and lead follow-up are both bottlenecks: marketing fills the pipeline, the Lead Conversion Agent works every lead, and sales outcomes improve the targeting.

Next step

Let’s find the work
your team shouldn’t be doing.

Book a discovery call. We'll look at where your people spend their time, which processes an AI team can take over, and what that's worth to your business. No pitch deck. Concrete next steps.

Book a Discovery Call Grow with performance marketing